To get essential audience feedback, we presented our music video to friends and family and then asked them to fill in a sheet questioning them about what they thought of our production. They gave both positive and negative points. We valued all points greatly as it gave us ideas for improvement and praise for our hardwork…
Positive:
* "Fluent narrative, worked well with the lyrics and was a clear image of a relationship”
*"Very well conformed to conventions of the RnB genre presented by other music videos"
*"Ancillary texts linked well throughout, you could cleary see it was all linked to the same artist...very professional"
*"Great narrative and use of editing to create flashbacks"
*"very realistic and relatable narrative, love the challanging of genders"
Negative:
*Would like to see a little more of the artist singing on his own"
*"Feels more of a pop genre"
*"Would have been more cohessive if same font for 'Cincere's name' wasused for the song title on the ancillary texts"
XeniaHawkeyKNGSAdvancedPortfolio
Friday, 21 January 2011
Tuesday, 18 January 2011
Poster...
This is the final poster for our digi-pack production...

To get this image, we took a series of images for the digi-pack all in the same location (also for the video), making an obvious link through all the media we produced for the artist. We thought this image really portrayed the emotion and genre of the soul. It represents “Cincere” as perhaps being a cool, collected artist, with a good fashion sense and smooth persona. The body language of the artist (a leg leaning on the tree) portrays him as being laid back and “cool”. This laid-back feel and image of the artist appearing to be in “deep thought”, also portrays the genre and R&B we found was connected to emotions, relationships and also smoothness, which is what we believe this image portrays. After studying other tour posters, we found that having the dates displayed on the image would be a good idea in informing and attracting the audience. All of the font we use, is the same as we used on the digi-pack to portray the “Cincere” image. We thought this could help distinguish and connect to our artist perhaps like branding ie. We would continually use this font in other promotional media. We new the name was important, this is why we put his name in the biggest possible font, underlined and bold in the middle of the image, in white to stand out. We also wanted to add some colour to the image, using a coloured box to put the dates of the tour in, which is attractive to the eye. We knew that the contact details of the ticket seller was crucial, which is why we put the information at the bottom of the image. We think this is a very successful and attractive promotional poster.

To get this image, we took a series of images for the digi-pack all in the same location (also for the video), making an obvious link through all the media we produced for the artist. We thought this image really portrayed the emotion and genre of the soul. It represents “Cincere” as perhaps being a cool, collected artist, with a good fashion sense and smooth persona. The body language of the artist (a leg leaning on the tree) portrays him as being laid back and “cool”. This laid-back feel and image of the artist appearing to be in “deep thought”, also portrays the genre and R&B we found was connected to emotions, relationships and also smoothness, which is what we believe this image portrays. After studying other tour posters, we found that having the dates displayed on the image would be a good idea in informing and attracting the audience. All of the font we use, is the same as we used on the digi-pack to portray the “Cincere” image. We thought this could help distinguish and connect to our artist perhaps like branding ie. We would continually use this font in other promotional media. We new the name was important, this is why we put his name in the biggest possible font, underlined and bold in the middle of the image, in white to stand out. We also wanted to add some colour to the image, using a coloured box to put the dates of the tour in, which is attractive to the eye. We knew that the contact details of the ticket seller was crucial, which is why we put the information at the bottom of the image. We think this is a very successful and attractive promotional poster.
Sunday, 12 December 2010
Digi-Pack
Here is the Digi-pack we created for our artist. This includes a Cover, Inlay, Back inlay and the Back...
Front cover...

This is the front cover to our Single. To get this image we took various images with the subject in many different locations, however, as soon as we took this picture, we knew it was the one to use. The "artist" is leaning against a tree looking down, which is quite an emotive pose. We wanted to portray a sense of emotion and relaxation to connote the genre. This ties in with the fonts we chose. For the artists name, Cincere, we chose a bold, eye-catching font to emphasise his masculinity, as we thought this element could perhaps be taken away by the emotive image. However, the font of the song title "My Way Home" is in a handwriting, loose font, which contrasts with the font used for the name of the artist. We did this because after studying and drafting various fonts, this one stood out the most to us and we also felt it connected with the image and portrayed the R&B genre as it is smooth, cool and not too striking. We edited the background image on Photoshop to get rid of the unwanted objects (such as houses and fencing) and add mist in the background in an attempt to make it look more professional and less messy. We got the subject to wear the same/similar clothes as to the ones he wore on the shoot. He wore dark casual clothes, portaying him as dominant, important and cool. We wanted to create a cover in which the viewer could pick up and say that the music was of the R&B genre... Which is something that i think we have achieved.
Inlay...

This inlay image is extrememly strong and creative. We wanted to carry on the theme throughout the whole digi-pack, so we took a serious of images in the same place and when looking through them, we knew this was the one for the inlay. This is a real eye-catching image and expresses real emotion from the point of view of our artist. The setting is key as its misty and relaxed. We used the natural lighting to make the artist look darker than the background of the image, making him look almost like a silouette. This is perfect for an inlay image as it portrays the correct mood for our demographic. Again, we used Photoshop to enhance the image as best as possible to create a tidy look.
Back Inlay...

This is a very simple image of the "artists" feet walking along the grass. We chose this image for the back inlay as it is simple and connects to the title of the song "Find My Way Home"
Back Cover...

Again, like the back inlay, we wanted an image to connect to the song title for our back cover. Therefore, we thought it would be only right to have the "artist" walking away into the distance. We have a perfect image here which completely emphasises the content of the song. It is a sleek image, where we added all the extras that were needed such as a barcode, infomation at the bottom, the name of the record company and the song listings. I really like this image as i think it is strong and looks similar to a pro. CD cover. Again, we used Photoshop to bring out the best of the image and carry the theme on. To make it look professional and realistic, we also added the record labels logo (Def Jam), song listings,Executive producers/managers/co-writers etc, barcode and a website address. We saw this was essential from studying other artists' cds.
Front cover...

This is the front cover to our Single. To get this image we took various images with the subject in many different locations, however, as soon as we took this picture, we knew it was the one to use. The "artist" is leaning against a tree looking down, which is quite an emotive pose. We wanted to portray a sense of emotion and relaxation to connote the genre. This ties in with the fonts we chose. For the artists name, Cincere, we chose a bold, eye-catching font to emphasise his masculinity, as we thought this element could perhaps be taken away by the emotive image. However, the font of the song title "My Way Home" is in a handwriting, loose font, which contrasts with the font used for the name of the artist. We did this because after studying and drafting various fonts, this one stood out the most to us and we also felt it connected with the image and portrayed the R&B genre as it is smooth, cool and not too striking. We edited the background image on Photoshop to get rid of the unwanted objects (such as houses and fencing) and add mist in the background in an attempt to make it look more professional and less messy. We got the subject to wear the same/similar clothes as to the ones he wore on the shoot. He wore dark casual clothes, portaying him as dominant, important and cool. We wanted to create a cover in which the viewer could pick up and say that the music was of the R&B genre... Which is something that i think we have achieved.
Inlay...

This inlay image is extrememly strong and creative. We wanted to carry on the theme throughout the whole digi-pack, so we took a serious of images in the same place and when looking through them, we knew this was the one for the inlay. This is a real eye-catching image and expresses real emotion from the point of view of our artist. The setting is key as its misty and relaxed. We used the natural lighting to make the artist look darker than the background of the image, making him look almost like a silouette. This is perfect for an inlay image as it portrays the correct mood for our demographic. Again, we used Photoshop to enhance the image as best as possible to create a tidy look.
Back Inlay...

This is a very simple image of the "artists" feet walking along the grass. We chose this image for the back inlay as it is simple and connects to the title of the song "Find My Way Home"
Back Cover...

Again, like the back inlay, we wanted an image to connect to the song title for our back cover. Therefore, we thought it would be only right to have the "artist" walking away into the distance. We have a perfect image here which completely emphasises the content of the song. It is a sleek image, where we added all the extras that were needed such as a barcode, infomation at the bottom, the name of the record company and the song listings. I really like this image as i think it is strong and looks similar to a pro. CD cover. Again, we used Photoshop to bring out the best of the image and carry the theme on. To make it look professional and realistic, we also added the record labels logo (Def Jam), song listings,Executive producers/managers/co-writers etc, barcode and a website address. We saw this was essential from studying other artists' cds.
Monday, 29 November 2010
Digi-pack Draft...
Thursday, 25 November 2010
Shooting Schedule...
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